CtrlMovie is a novel interactive movie format. It gives filmmakers the tools to tell multi-optional stories in a truly cinematic way. The audience gets to make decisions on behalf of the main character and is thrilled to see the consequences of their choices unfold on screen seamlessly without a noticeable gap or edit.

Aviron owns an exclusive interest in this patented technology, which is also being licensed to other film distribution companies, such as 20th Century Fox and Paramount, among others.